The other day, I had one of those calls. The kind that leaves you buzzing with energy. 🐝 Ideas you can’t wait to dive into. It was with the powerhouse crew from the SWAY Collective, and we were reviewing everyone’s 2025 marketing plans. So much fun!
A podcast rolling into its 75th episode, a brand-new YouTube series, a mostly-monthly newsletter—it’s content galore! As they laid out their plans, I was cheering them on (obviously) but kept coming back to the same two questions:
1. How are you repurposing this content?
2. What is your invitation?
And that second question? It hit me like a confetti cannon at a surprise party. 🎉
Here’s the truth: for years, I hesitated to include a Call to Action in my own work. Yup, me—the marketing nerd. Why? Because I felt yucky. 🤢 Like I was waving a neon “BUY NOW!” sign or turning into one of those infomercial people with the Ginsu knives, “But wait, there’s more!”
I could just feel the cheesiness dripping off the walls.
Of course, that approach was a bummer. Because, really, how are people supposed to know how you can help them if you don’t make it clear? Are they supposed to read your mind? And more importantly, what if your hesitation keeps someone from finding exactly what they need?
This brings me to my new mindset: Instead of calling them “Calls to Action,” I am creating Invitations! ✨ 🥳
Do you feel the shift? Invitations are warm, personal, and full of possibilities. They say: Hey, come join the party! Let’s do something amazing together. They sparkle. They’re fun. They’re full of glitter and good energy—like a bunch of holiday-party magic wrapped in a bow. 🎁
My question for you? What’s your invitation? How are you welcoming your audience, clients, or community into the incredible things you’re creating?
People need what you have to offer, so do not forget to include an invitation.
Be unforgettable,
~ Sheri
P.S. Speaking of invitations, guess what? You are OFFICIALLY invited to SWAY | LIVE! It’s an energy-packed event filled with connection, creative ideas, and strategies to amplify your voice and your brand. Think amazing conversations, actionable insights, and marketing magic to help you stand out, connect deeper, and make a dent in the universe. 🌟 Check out the details here. (The early-bird pricing ends on December 31, 2024.)
P.P.S. Oh, and one more thing—Happy National Salesperson Day! Cheers to making things happen and celebrating the magic of what you do! 🥂