This past Tuesday was a perfect day.
My granddaughter, Seylah, and I spent time doing what toddlers do best — running, playing, giggling, and making the ordinary feel magical. After a backyard bubble session, some quality kitchen-floor book reading, and attempting a few headstands for their entertainment value, we took a break and turned on a little Sesame Street.
Cue Will.i.am.
His song, “What I Am”, came on, and suddenly, I wasn’t just watching a children’s show — I was having a moment of clarity.
“What I am is special, what I am is strong, what I am is proud, what I am is brave…”
That song? It’s not just for kids. 🤦🏽♀️
It’s for every one of us building a brand, navigating a career, or simply trying to figure out how to show up in a world that often prefers the polished over the real.
The truth is, far too often in business, we feel like we need to shrink to fit in.
To polish ourselves into perfection.
To ignore how amazing we are.
To filter out the messy parts of our story.
To quiet our instincts just enough to blend in.
But branding — true personal branding — isn’t about logos, taglines, or finding the perfect color palette on Canva.
It’s about clarity.
It’s about knowing who you are, what you believe, and having the courage to unapologetically be that person in every room you enter.
When you do that, you build trust faster. You create real connection. You close more business.
Because people don’t just buy services — they buy stories, certainty, and sincerity. And when your brand aligns with your truth, sales follow.
That’s exactly why I created SWAY | LIVE.
From August 3–5, we’re bringing the sparkle, the strategy, and the soul to Milwaukee for a three-day, immersive, in-person experience that feels like TEDx collided with a brand boot camp… and then ran off to summer camp.
SWAY | LIVE 25 is your playground for big ideas, bold personal branding, and real community.
It’s built for creative rebels, curious pros, and EQ-led leaders who want to lead with authenticity and influence.
To give you a little taste of what’s in store, here’s the current agenda. 👇
What You’ll Experience at SWAY | LIVE 25
It’s packed with sessions designed to help you:
- Dial in your message and elevate your brand voice
- Own your story and tell it with confidence
- Build a presence that attracts the right opportunities and the right people
If you’re ready to stop shrinking and start showing up, join us in Milwaukee this August.
SWAY | LIVE 25
August 3–5, 2025
Milwaukee, WI
Click here for all the details
Come as you are.
Leave with even more of who you are.
Be unforgettable,
~ Sheri
FAQ: Authentic Personal Branding
1. What is authentic personal branding?
Authentic personal branding is the practice of clearly expressing who you are, what you believe, and how you show up in business. It goes beyond visuals and focuses on trust, consistency, and real connection.
2. Why does authenticity matter in personal branding?
Authenticity matters because people connect with sincerity. When your brand reflects your real values, voice, and story, it becomes easier to build trust and attract the right opportunities.
3. How does personal branding help grow a business?
A strong personal brand helps people understand what you stand for, why you’re different, and why they should work with you. That clarity can lead to stronger relationships, better visibility, and more sales.
4. What makes someone memorable in business?
Memorable people communicate clearly, share their story with confidence, and show up consistently. They don’t try to blend in — they lead with what makes them uniquely valuable.
5. Who is SWAY | LIVE 25 for?
SWAY | LIVE 25 is designed for creative professionals, curious leaders, and people who want to strengthen their personal brand, own their voice, and build influence through authenticity.