The power of impressions.

Imagine you have only five minutes to make a positive impression, in front of 200 people! How would you do that? What would you say? How would you prepare?

Recently, I had the good fortune to attend the Women in Retirement Conference, held in New Orleans several weeks ago. (Queue the beignets!)

This was my first WiRC event. It was phenomenal! The attendees were leading female advisors and TPA business owners from across the U.S. They were focused, passionate, warm and welcoming to a new-comer like myself.

As part of the agenda, the sponsors were asked to craft a five-minute session to offer up their “Big Idea.” These presentations were timed with five sponsors on deck at a time.

When the speaker from Capital Group | American Funds stepped onto the stage, she was an ultimate professional. And as a speaker, this occurred to me: I have never seen anything less from any member of the American Funds team. From five to fifty minutes, five to five hundred audience members, they are consistently prepared, articulate and ready to rock. In a nutshell, they understand the power of impression. And, they honor that opportunity.

When I mentioned this to the presenter, she shared she had practiced the evening and morning before. For a FIVE-MINUTE presentation. She practiced. There was no winging it.

Makes me wonder what their multiple is? A five-minute presentation requires how many hours of practice? The impression left no doubt that she was a professional who respected the stage – and the audience – enough to practice, and then practice again.

Every opportunity for a first impression is powerful. From your presence, to your handshake, to your business card and beyond; all are an opportunity to be on stage. Are you going to wing it or prepare?

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