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Social Media Gone Bad: Have a Plan

No matter how sound your social media strategy, things can potentially veer off into a ditch. It’s important to have a pre-determined plan in place for unexpected social media mayhem, even if you never need it. You don’t want to be confronted with a digital disaster that requires response and be stuck trying to determine […]

#HashTags: So Much More Than a Pound Sign

The work of creating and curating your best content is done and you’re ready to bring it to the digital space. Hashtags, those pound signs from old rotary phones (#), more recently seen on social media networks, are symbols that group our digital matter with other related, online content. They organize content and also increase […]