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Social Media Gone Bad: Have a Plan

No matter how sound your social media strategy, things can potentially veer off into a ditch. It’s important to have a pre-determined plan in place for unexpected social media mayhem, even if you never need it. You don’t want to be confronted with a digital disaster that requires response and be stuck trying to determine what needs handling and by whom.

Let’s look to the social media sharing app, Buffer, as a shining example of how to handle the unforeseen. In the face of a security breach, they had a plan in place and they executed it seamlessly.

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#HashTags: So Much More Than a Pound Sign

The work of creating and curating your best content is done and you’re ready to bring it to the digital space. Hashtags, those pound signs from old rotary phones (#), more recently seen on social media networks, are symbols that group our digital matter with other related, online content.

They organize content and also increase the visibility of your posts, as your content will be grouped with others. This improves your chances of more views. For example, as media outlets recently streamed content related to the government shutdown to various social media platforms such as Facebook and Twitter, they largely agreed to tack the hashtag #shutdown to related posts. This collective tagging effort neatly organized all related content so interested parties could find everything they wanted to see in one central location. Utilizing a #keyword search, hashtags allow users to receive a relevant search return of topic-specific posts.

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