5 Steps for Accessing the Power of LinkedIn Groups

Recently, I sat in the midst of over 200 professionals looking to understand and better utilize the networking prowess of one of my favorite social media sites: LinkedIn. The attendees at this unique LinkedIn Live event in Portland, Oregon, were from a variety of industries; at my table alone sat two financial services advisors, a software outsourcing executive, two B2B survey company representatives, a relocation expert, and a content writer.

While the attendee cross-section was interesting, the most important take-away was the consistent message by presenters: Groups is one of the most powerful LinkedIn networking tools. Groups can help you become better informed about products, services, and industries, and they can better prepare you for client and prospect networking.

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