Posts

Digital Institute Embraces the Social Media Sphere

New ShoeFitts Marketing monthly broadcasts show financial advisors how to utilize key digital concepts and ideas in their daily practice. Portland, OR, January 14, 2016: Financial services industry professionals can now take full advantage of digital marketing to elevate their brand, find and develop leads, and increase sales by attending the new monthly ShoeFitts Digital […]

Lay the Ghost of Compliance To Rest!

Boo! Don’t let the ghost of compliance haunt you this Halloween. It’s time to dig that grave and lay the ghost to rest. Sound a bit ghoulish? A trick instead of a treat? Not to worry. I know many people fear using social media because of compliance concerns. Whenever I speak or train on the […]

Understand Persuasion to Improve Your Marketing

In today’s visually and connected world you can rarely escape the onslaught of advertising and brand marketing. Billboards, stores, websites, and more impact our every move, and every purchasing decision. Yet, why are some ads effective? Why do people opt for the choices they make, whether in B2B commitments or B2C transactions?

A Dog’s View

At the recent National Speaker’s Association annual conference I was wowed by fabulous speakers, wonderful conversations, and useful tidbits I plan to incorporate into ShoeFitts Marketing and my speaking gigs. The event even included a great evening of dancing, which of course provided me with an excuse to wear my cowboy boots! I’ll share a […]