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Social Selling to Rock Your Sales

Okay, I am a digital native. I used my first Mac word processor in 1984, sent my first email newsletter in 1998, and coded my first website in 2000. I’m a digital geek; I’m a social networking nerd.

What about you? You don’t have to be a techie to dip your toe into the social space; LinkedIn makes it super easy to get started. And, if you followed the steps in last week’s Getting It Right: Top Tips for Your LinkedIn Profile tip sheet, your profile is fully optimized and ready to rock. Next step? Tap into the power of your LinkedIn presence and your “social” world to include social selling. Yep, social selling; that simply spectacular way to grow sales in today’s digital world. (I like the word spectacular.)

Social selling is all about growing your business by using social media and other online resources to identify and maximize your connection opportunities. Meaning, your LinkedIn presence isn’t just about a great profile, it’s also about using that platform to its fullest potential to find and make quality connections and then lay down the path to get your foot in the door.

Don’t confuse social selling with social media marketing. The latter is the big digital marketing umbrella that includes social selling but also encompasses brand identification, perception and awareness, public relations, thought leadership, and engagement.

Whew, a lot to consider, right? Well yes and no. In the next few weeks, I will explain the ins and outs behind social selling, and even include a few tidbits for cybersleuthing on LinkedIn.

What Did You Learn Today?

I just wrapped up a call with an advisor located in Littleton Colorado; we had a wonderful conversation. I learned a bit about his business, his family, and he shared an amazing entrepreneurial story about his brother. (Learn more at: Salute American Vodka.)

How did the phone call come about? LinkedIn. Yes, we met via social media. Something that would not have happened 10 years ago is now a commonplace event in my life. I’ve met folks from Australia who’ve taught me about their retirement plan world and women from Boston who write fabulous prose. These relationships have happened because I choose to see LinkedIn as a starting place for connection rather than simply a new card added to my virtual Rolodex. Many organizations and individuals measure their online success by the amount of followers, connections, and likes they amass.  Recently, folks have begun to realize that it isn’t the quantity of connection, but quality. I agree.

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