Posts

Digital Institute Embraces the Social Media Sphere

New ShoeFitts Marketing monthly broadcasts show financial advisors how to utilize key digital concepts and ideas in their daily practice. Portland, OR, January 14, 2016: Financial services industry professionals can now take full advantage of digital marketing to elevate their brand, find and develop leads, and increase sales by attending the new monthly ShoeFitts Digital […]

Forget social. Focus on Sales.

  Ten or so years ago, at the beginning of the social craze, the marketing rally cry was “Join the Conversation!” Experts pointed to the benefits of brand engagement, community interaction, and the once in a lifetime opportunity to go viral. Value in the social world was associated with followers, likes and retweets. Frankly, that […]

Your KLT Factor: Know Your Audience

The Tour De France is finally done! I loved it. It regularly amazes me that these cyclists ride what equates to a marathon each day for 21 days! Of course the marketer in me also marvels at the clarity of the target audience: a 30-something male who likes bikes and beer. While I don’t fit […]

Your KLT Factor: Social Media and Likeability is about Giving, Not Getting!

With many aspects of marketing you ask yourself “what is my ROI?” Just as with other key business decisions, you weigh your time, effort, and investment against potential gains. However, there are always exceptions. One big rule-breaker is social media, where the objective is nearly all about the give. Indeed, My Golden Rule for Social […]