Most companies spend time on their brand when they launch their business. They might focus on their logo and possibly a brochure, leaving the heaving lifting of messaging, value proposition and brand experience to a later date. Fast-forward ten years. While their business has changed – significantly – many firms still have the same logo, […]
New ShoeFitts Marketing monthly broadcasts show financial advisors how to utilize key digital concepts and ideas in their daily practice. Portland, OR, January 14, 2016: Financial services industry professionals can now take full advantage of digital marketing to elevate their brand, find and develop leads, and increase sales by attending the new monthly ShoeFitts Digital […]
Several years ago, I attended my second National Speakers Association Annual Conference. My objective for attending was to rub shoulders with successful speakers and take away a handful of ideas to jump-start my speaking practice. Hence the first evening, I stopped at the lobby bar for a beverage and a bit of mingling. While enjoying […]
Halloween treats come early for financial services professionals looking to lay the ghost of compliance to rest. Professionals in the financial services industry can now overcome their compliance fears about social media by enrolling in the Mastering Compliance online course by Sheri Fitts, CEO of ShoeFitts Marketing. A module within the Social Selling for Financial […]
Sheri’s regular blog is tracking the development of her digitalEQ platform, as well as sales and marketing trends affecting the financial services industry. She also sends a biweekly e-newsletter to the nation’s leading retirement plan and wealth management industry professionals. Join the hive!
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