Posts

Lay the Ghost of Compliance To Rest!

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Boo! Don’t let the ghost of compliance haunt you this Halloween. It’s time to dig that grave and lay the ghost to rest. Sound a bit ghoulish? A trick instead of a treat? Not to worry. I know many people fear using social media because of compliance concerns. Whenever I speak or train on the […]

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Forget social. Focus on Sales.

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  Ten or so years ago, at the beginning of the social craze, the marketing rally cry was “Join the Conversation!” Experts pointed to the benefits of brand engagement, community interaction, and the once in a lifetime opportunity to go viral. Value in the social world was associated with followers, likes and retweets. Frankly, that […]

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7 Must Knows About Social Media Compliance

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When it comes to social media I often find myself remembering the fable of the town gossip. Overcome with shame at his misconduct, the gossiper asked the town elder how he could repair all the terrible things he’d said. In response, the town elder split open a pillow and watched as the feathers were cast […]

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Social Media Policy: Getting Clear on the Rules

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We’ve heard stories of disgruntled employees who are pink-slipped after committing some social media sin deemed unacceptable by their powers that be. To avoid a similar fate, take a close look at the principles and standards that govern your employees’ or firm’s use of Facebook and other social media channels. Are they clear and accessible, […]

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