Stand out.
Make an impact.
Your purpose. Your vision.
Your personal brand.
These defining elements not only distinguish you but also foster connections, build influence, and cultivate trust. In the financial services industry, where trust is both essential and hard-earned, these skills are often overlooked.
SWAY is the only program in the financial services industry dedicated to personal branding and thought leadership. It’s a platform for industry rebels, creators, and disruptors to shape their purpose in the digital landscape. Led by Sheri Fitts, a
30-year financial services veteran and early adopter, SWAY brings innovation and expertise to the forefront. Amplify your personal brand, elevate your influence, and transform your impact.
SWAY Live
A pivotal 3-day annual conference for financial professionals who are ready to dive in and eager to stand out through their unique personal brand and thought leadership. Through immersive, hands-on sessions, you’ll explore innovative social media strategies, content creation, and the development of your personal brand voice. Gain the tools, insights, and support needed to transform your impact.
The SWAY Collective
Spend a year of consistent learning and action within a community of professionals committed to amplifying their personal brand and driving thought leadership. This diverse, multichannel program offers monthly deep dives into key topics, coaching calls, and expert insights. Transform your ideas into actionable steps and a powerful strategy.
The SWAY Podcast
Join us for insightful conversations with industry experts and successful entrepreneurs who share their experiences, tips, and practical advice on mastering personal branding and thought leadership. Gain actionable insights to help you define your voice and be an impactful thought leader.
The SWAY Collective: Fostering thought leadership. Unleashing influence.
An authentic personal brand, fueled by thought leadership, is the cornerstone of success in today’s competitive market. The SWAY Collective is designed for purpose-driven professionals with brilliant ideas who feel overwhelmed by execution. We offer practical tools, strategies, and support to help you navigate the complexities of personal branding and digital influence, guiding your transition from thinker to impactful thought leader.
More than just a membership, The SWAY Collective is a vibrant community and a dynamic blend of consistent learning and action. It’s a year-long journey of monthly deep dives into critical aspects of personal branding and thought leadership. This program is about transforming ideas into manageable actions, building toward a robust thought leadership strategy.
The SWAY Collective Annual Membership Includes:
- Monthly Deep-Dives: Sessions covering a range of topics, from AI content creation and video production to website optimization, hybrid sales strategies, and LinkedIn algorithm updates.
- Live ‘Office Hours’: Dynamic brainstorming sessions offering hands-on help and personalized 1:1 support.
- Slack Channel Community: A space for real-time questions, inspiration, and shared experiences.
- Guest Expert Sessions: Insights from thought leaders on sustaining their influence.
- Online Portal Access: Access to all sessions and materials.
- Monthly Check-in Calls: New SWAY Collective members will receive a personal monthly check-in call with Sheri Fitts.
- VIP Access to SWAY | Live: Exclusive access to the annual conference.
More Than a Membership
The SWAY Collective offers more than just knowledge—it provides a wealth of resources and an expert community network. It’s a transformative journey in personal branding and thought leadership, and your commitment to becoming unforgettable.