Members of the financial services industry can obtain social media know-how for today’s integrated marketplace with a new webinar series hosted by ShoeFitts president Sheri Fitts, partnering with Smarsh, a leading provider of electronic communications archiving and compliance solutions.
Portland, Oregon (PRWEB) June 3, 2014
Navigating the complexities and nuances of social media in the financial services marketplace is the focus of a new monthly webinar series featuring celebrated social media speaker Sheri Fitts, president of ShoeFitts Marketing. The series is sponsored by Smarsh®, the leading provider of cloud-based archiving solutions for compliance and e-discovery, and features Fitts, a Smarsh AdvisorTweets contributor.
“Social media is an attractive marketing tool for many financial advisors, but they need to understand how and when to use certain platforms, and how to integrate usage with a complete vision and branding plan,” says Fitts, an early adopter of social media and one of the first to recognize the marketing potential for the financial services industry.
Fitts walks advisors through the social media basics and the more advanced options in her new webinar series, which kicks off with “Understanding the Googlesphere” on Thursday, June 12, at 10 am PDT.
“As a financial advisor you don’t need to know all the ins and outs of the internet, but you do need to understand how your website content and social media activity are intertwined to affect your SEO (search engine optimization) and your chances of being recognized on Google,” explains Fitts. The first webinar walks participants through the important connections to help financial advisors piece together the internet puzzle.
Available through the Smarsh website, the webinars run 30-45 minutes and will incorporate tactical and tangible ideas for advisors to implement immediately. Each new webinar will be released on the Smarsh website the second Thursday of the month at 10 am PDT.
The July 10 webinar, “Social Media is Not a Silver Bullet”, debunks a common myth many businesses have about social media use. “People want social media to be a quick, easy, stand-alone answer to all their problems, but it just doesn’t work that way,” says Fitts. “You need a comprehensive and integrated plan, and then you need to exercise that plan in a consistent, thoughtful manner.”
The August 6 webinar, “Value Proposition and Social Media Voice”, delves even further into the content, voice and intention financial advisors use with their social media platforms. “You must articulate your value proposition with all forms of communication, including social media, and strive for a consistent and appropriate voice,” says Fitts.
The webinar series, including future topics and release dates, will be posted on the ShoeFitts Marketing and Smarsh websites. Smarsh will also make past webinar sessions available following the initial release in its website archive.
About Sheri Fitts and ShoeFitts Marketing
Sheri Fitts is a celebrated global speaker and presents keynote addresses, breakout sessions, webinars, and daylong boot camps. She engages audiences by sharing stories of her own experiences and experiments, successes and learning moments, as well as a sweeping range of marketing and social media strategy-based topics, weaving humor and sincerity into her delivery.
ShoeFitts Marketing is a Portland, Oregon-based company specializing in marketing strategy and social media development for the retirement plan industry. The company’s approach is simple: use the right tool for the right job. ShoeFitts knows how to work within the parameters of the regulated environment from decades of experience working in the financial services marketplace. The company has galvanized industry marketing and social media efforts by developing a cache of premium products and customized training sessions, and using progressive strategies to provide fresh opportunities for clients to establish standout roles in their industry.
Smarsh® delivers cloud-based archiving solutions for the information-driven enterprise. Its centralized platform provides a unified compliance and e-discovery workflow across the entire range of digital communications, including email, public and enterprise social media, websites, instant messaging and mobile messaging. Founded in 2001, Smarsh helps more than 20,000 organizations meet regulatory compliance, e-discovery and record retention requirements. The company is headquartered in Portland, Oregon with offices in New York City, Atlanta, Boston, Los Angeles and London. For more information, visit smarsh.com, follow on Twitter at SmarshInc or like Smarsh on Facebook at facebook.com/SmarshInc.