(K)onvergence Summit Appoints ShoeFitts Marketing to Manage Social Networking

Social media to support the (K)onvergence Summit outreach efforts.

Portland, OR

June 12, 2013

Today, the (K)onvergence Summit appointed ShoeFitts Marketing manager of Social Media for the first-ever (K)onvergence Summit that will take place June 17 and 18, 2013 in New York City, NY.

The program of this first edition of the (K)onvergence Summit will consist of general sessions addressing relevant macro themes as well as breakout sessions where Retirement Plan Advisers and Analysts may hear first‐hand from investment portfolio managers. Additionally, there will be sessions for attendees to discuss best practices for asset allocation models, analytical tools, and the role of fees in the construction of retirement plan investment menus and opportunities for registered attendees to meet in small groups with select portfolio managers.

The need to help retirement plan investment advisers, analysts and others follow industry influencers through the Summit drove the search for a partner able to formulate and help implement a solid Social Networking practice. The savvy and Social Networking expertise of ShoeFitts Marketing made it very easy to forge a partnership. ShoeFitts will manage the @Konvergence Twitter profile during the event and participate actively in the LinkedIn Group already established for Summit organizers, sponsors, speakers, and attendees. To follow the unfolding of events during the Summit, individuals unable to attend are invited to follow the #konverge hashtag on Twitter.

“Social media is changing the way we interact and learn. By embracing an active social media effort as an adjunct to the Summit, (K)onvergence is able to reach many more Advisers and Analysts impacting their value to plan sponsors. We are thrilled to be a part of this unique experience.” says Sheri Fitts, President of ShoeFitts Marketing.

About the (K)onvergence Summit

The (K)onvergence Summit provides an opportunity for top retirement plan investment advisers and investment analysts to meet face‐to‐face with portfolio managers from 10 leading investment management firms and to complete due diligence on these firms simultaneously, sparing the need for multiple meetings. (K)onvergence was born of the realization that there were no industry‐wide 401(k) plan conferences for Advisers and Analysts with an exclusive focus on investment funds. Ten investment management firms sponsor (K)onvergence including

  • American Century Investments
  • Franklin Templeton Investments
  • Goldman Sachs Asset Management
  • J.P. Morgan Asset Management
  • John Hancock Mutual Funds
  • MFS Investment Management
  • OppenheimerFunds, Inc.
  • Putnam Investments
  • RidgeWorth Investments.

Detailed agenda posted at http://www.401konvergence.com. The (K)onvergence Summit is organized by EACH Enterprise, LLC.

About ShoeFitts Marketing

ShoeFitts Marketing consists of an exceptional team of marketing and social media strategy experts who specialize in helping retirement plan advisors, third party administrators, and financial service organizations. ShoeFitts Marketing knows how to work within the parameters of a regulated environment such as the retirement investing industry; gained expertise from decades of working in the financial services marketplace. In addition to its extraordinary staff, we’ve galvanized industry marketing and social media efforts by developing a cache of premium products, customized training sessions, and through the dynamic speaking engagements and workshops of Sheri Fitts.