It’s the Little Things That Matter

A few weeks ago, I posted a note on LinkedIn about Goldman Sans, a new font from Goldman Sachs. A financial services organization thinking through digital readability. Interesting.

The other day, I was strolling through a newly reopened, neighborhood Starbucks. Looking down toward the floor and around the area, I noted green and white striped directional tape, green traffic cones and directional green dots. Interesting.

The commonality between these two ideas?

Little things matter.

Even in the loud world of reopening, Starbucks, a master of experiential branding, thought through how their brand experience would shine through – even without the coffee shop vibe in their stores. Of course, they would create green and white directional floor tape!

Little things matter.

These days, I’m mailing more thank you notes and treats than in previous seasons. In my mind, it’s an opportunity to provide a bit of joy and a warm-hearted hug, via USPS. It’s a small gesture to create a connection and stand out from all the digital disco in our inboxes. To make even more of an impact, I ordered branded packaging tape​​; Amazon has it, why can’t I? (BTW: Be careful of that Sticker Mule link, you’ll be there for hours! It’s stickers and beyond.)

Little things matter.

In March, your lights, camera and audio equipment seemed like small things. Poor audio was easy to ignore – even if it did make us all sound as if we were all shouting. But now? The world has changed. The way you engage and connect has changed. And your virtual brand is heavily influenced by our design-driven nation and is comprised of a growing list of little things.

Doing business in the Zoom-obsessed economy has made it even harder to stand out.

Schedule a 15-minute discovery call and let’s talk about your virtual presence, your sales, and the little things that will keep you memorable and your pipeline healthy.