Introducing Voila

Ann SchleckVoila & Co and ShoeFitts Marketing have teamed up to offer Voilá, an innovative marketing and branding program for retirement plan advisors. The first full-day workshop will kick off in Boston, MA on July 23, 2013 and is designed to provide a hands-on opportunity to improve each advisor’s brand and provide new marketing collateral focused on that brand.

Unlike most marketing workshops, Voilá moves beyond theory into immediate execution and results. Retirement plan advisors who attend this innovative day-long workshop will work with experienced retirement plan branding and marketing experts Ann Schleck of Ann Schleck & Company and Sheri Fitts of ShoeFitts Marketing to create a tangible and easy-to-implement marketing plan along with a complete set of customized marketing collateral.

During this space-limited workshop, experts will engage with leading retirement plan advisors, who will learn what makes a good brand better and how design can transform a corporate image. Building on those lessons, advisors will gain knowledge in how to transform their brands via an effective marketing plan and a related collateral system. Leveraging that plan and collateral through social media techniques discussed during the workshop will amplify the power of the retirement plan advisor’s brand, resulting in increased awareness of each advisor’s distinctive value proposition, leading more powerful engagement with prospects and an opportunity to increase retirement plan sales.

The marketing collateral includes professionally written and designed full-color brochure, customized personal and team bio and introduction sheets and branded presentation deck.

Registration for Voilá is limited to qualified retirement plan advisors and is open through June 10th. The cost is $1,500. To learn more about attending contact Sue Kelley, or 651.236.8280.