Measuring social media results can be an art. But many smart business people know that measuring is what matters. Like marketing, it can be difficult to pinpoint the exact moment a prospect decided to become a client, and ensure that you’re able to recreate that moment again and again. There are a variety of analytical tools that can help, including Google Alerts, Tweet Beeps and more.
One resource I recommend is Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing, a new e-book from Findability Group. Thumbonomics shows how to successfully engage social media’s Big Five: Blogging, YouTube, Facebook, Twitter and LinkedIn. The folks at Findability have graciously allowed NAPA members to download the book free of charge — just click here. And look for columns here on the Social Media Strategies station from Heather Lutze, Thumbonomics’ author (and CEO of Findability), in the near future.
Originally posted on NAPA Net