I was about two sips into my morning coffee when I got confused. 
Wait… which newsletter am I writing again?
Then I remembered.
Oh yeah, this one’s mine.
Since November, I’ve been helping my favorite local coffee shop with their newsletter. (Yes, really.)
They had one simple goal: Sell more beans.
It started when an employee suggested they get more active on Instagram. So, we began brainstorming social content… until the proprietor and roaster extraordinaire, Marko, casually mentioned, “We have everyone’s email. At least the people who get email receipts.”
Turns out, they had a list of over 1,900 people.
“Hold up!” I said, “we’re not doing an ounce of work on social until we launch a newsletter.”
And then, we did.
It’s short. It’s biweekly (or so). Each issue features one roast. I ask Marko a few quick questions, record the conversation on my phone, and use a bit of AI and editing magic to turn it into a story.
And guess what?
Bean sales are up more than 200%! Way more. 
Yes. Newsletters still work. Really well.
Even for internal comms. Even for referrals. Even when the algorithm’s being moody.
Not sure where to begin?
No worries, we’ve got you.
Launching a newsletter is just one of the strategies you’ll learn at SWAY | LIVE. And, we’ll explore many more powerful strategies to help you amplify your voice and elevate your peronal branding, including:
- Rethinking your sales approach in a world craving authenticity
- Using video to connect (not just convert)
- Leveraging LinkedIn in the era of AI
- …and so much more.
Join us at SWAY | LIVE. Let’s brew something bold.