Digital Institute Embraces the Social Media Sphere

New ShoeFitts Marketing monthly broadcasts show financial advisors how to utilize key digital concepts and ideas in their daily practice.

Portland, OR, January 14, 2016: Financial services industry professionals can now take full advantage of digital marketing to elevate their brand, find and develop leads, and increase sales by attending the new monthly ShoeFitts Digital Institute live broadcasts. Featuring host Sheri Fitts, CEO of ShoeFitts Marketing, the series breaks down social media know-how into manageable and executable steps.

“Nearly every day, one industry group or another reports that financial services individuals who are embracing the digital sphere are exceeding and outselling their peers,” explains Fitts. “The ShoeFitts Digital Institute specifically helps professionals in the financial services industry understand how to bring the most important social selling ideas and concepts into their practice.”

For instance the January 21 broadcast, The State of Social in 2016, explains the top social selling hacks. “In this show, I share the latest trends and tips, plus showcase the sales and business growth opportunities,” Fitts says.

The February 18 broadcast, How to Make Digital Marketing Work for You, walks attendees through the steps necessary for determining and executing a well-conceived and holistic approach. “Not sure how to get started? No problem,” Fitts explains. “I outline the key digital marketing plan considerations, including how to leverage digital channels, and how to measure and evaluate your return on investment.”

Fitts, with some 25 years of marketing experience in financial services, understands the tremendous selling power of today’s digital marketplace since there are now some 1.5 billion global social media users spanning all generations and demographics. She recently launched a comprehensive self-paced eCourse, Social Selling for Financial Advisors, to address social selling in today’s competitive marketplace.

“Financial services professionals must embrace the digital sphere and understand how to effectively utilize social selling to make connections and elevate their sales,” Fitts says, adding: “The digital space is playing an ever-increasing role in the business-to-business environment, particularly in the people-facing financial services industry.”

About Sheri Fitts and ShoeFitts Marketing

Sheri Fitts, a well-regarded global speaker, engages audiences by sharing stories of her own experiences and experiments with marketing and social media strategies.

ShoeFitts Marketing helps clients be unforgettable. The Portland, Oregon-based consulting organization draws on decades of experience in the financial services marketplace to identify, create, and implement inspired marketing and social media strategies and solutions for its clients.

For more company information visit ShoeFitts Marketing and like ShoeFitts Marketing on Facebook. Follow Sheri Fitts on Twitter and LinkedIn. ##

Mastering Compliance eCourse Takes The Fright Out Of Social Media

Halloween treats come early for financial services professionals looking to lay the ghost of compliance to rest. Professionals in the financial services industry can now overcome their compliance fears about social media by enrolling in the Mastering Compliance online course by Sheri Fitts, CEO of ShoeFitts Marketing. A module within the Social Selling for Financial […]

‘Women Rocking Wall Street’ Explores Teamwork Among Genders, Generations

Companies can embrace women’s “getting along” mentality to boost recruitment and profits, says advisory services expert.

For companies looking to attract new talent and increase profits, the answer may lie in creating a “getting along” culture. On a new episode of “Women Rocking Wall Street,” a podcast dedicated to helping women navigate the financial services workplace, Sheri Fitts hosts a lively discussion about the getting along paradigm.

Guest Dr. Solange Charas, CEO of Charas Consulting, shares her insights about teamwork among genders and generations. Charas, who provides advisory services to boards and C-Suite executives, says women by nature focus on getting along at work, while men tend to prioritize getting ahead. Women’s collaborative working style, she says, may help companies increase their bottom line and recruit employees.

“Women … care more about the other in the team, or as much as the other in the team, as they do themselves,” Charas says.

Research shows that cultures that value teamwork rather than individual gains are actually more profitable, Charas says. “Getting along” organizations can also attract new talent; in her discussions with millennials, she has found that both men and women in this generation prefer working at small companies or as entrepreneurs, to avoid the distinct hierarchy at large corporations. A company with lots of “getting ahead” employees and not much collaboration could face serious recruitment issues, Charas says.

Organizations should focus on rewarding team efforts in order to change the culture, Charas suggests. “Teamwork is a big conversation in organizations, but unless it’s really part of the core culture, unless it’s really rewarded [behaviorally] … we’re not going to see the system change,” she says.

Recruiting women for management roles can also foster teamwork. Women have a different leadership and accountability style, Charas says, and traditional corporate America is geared more toward a male-oriented working style.

To hear this episode and others, head to iTunes and download the “Women Rocking Wall Street” podcast, or visit

For more information about Solange Charas’s work, visit

About Dr. Solange Charas

Women Rocking Wall Street: A Kick Aspirational Resource for Women in Financial Services

ShoeFitts Marketing president Sheri Fitts offers women in the financial services industry some aspirational and inspirational interviews on her new “Women Rocking Wall Street” podcast.

Women in financial services just got a new stage where they can find their inner rock star. “Women Rocking Wall Street”, hosted by ShoeFitts Marketing president Sheri Fitts, brings kick aspirational stories to women looking for mentorship and the courage to thrive in the male-dominated financial services industry.

“Women are in a huge Wall Street gender gap,” explains Fitts. “Here we are in 2015, yet only 30 percent of financial advisors are women and even fewer are in leadership roles. I want to help change those statistics.”
However Fitts points out, the podcast “isn’t about pushing down one group in order to elevate another; it’s about helping women step out on stage, find their inner strength, and be a rock star.”

“Women Rocking Wall Street” features motivational interviews with women in a variety of businesses and industries. “The podcast is my attempt to bring some awesome women together,” says Fitts. “I want to build a tribe, and help support and inspire more women to join and thrive in the financial services arena.”

While a number of industries have gender gaps, Fitts says the spread in financial services is worse than most. “Women in financial services account for only 19 percent of senior-level positions and two percent of CEO roles,” Fitts points out, and notes that while women typically earn 77 percent of males across all industries that number falls to 66 percent in financial services.
Fitts believes this gap can be remedied. “Women need strong mentors, and they need to see the benefits and appeal to working in financial services so we can get more women into the field and into executive positions.”

Women are particularly poised to help financial services increase business, Fitts points out. “Women make up 51 percent of the population and lead many company human resource departments. They want to interact with an advisor who understands their personal and professional financial needs and concerns. It’s important to remember, women are not a niche!”
“Women Rocking Wall Street” lets Fitts share some of the gumption and where-with-all that has made her so successful. “I have been pushing boundaries for years! When I was 13, I passed on babysitting and opted instead for something in sales and distribution — I had no idea that paper delivery was a male-dominated field.”

About Sheri Fitts and ShoeFitts Marketing
Sheri Fitts is a celebrated global speaker and presents keynote addresses, breakout sessions, webinars, and daylong boot camps. She engages audiences by sharing stories of her own experiences and experiments, successes and learning moments, as well as a sweeping range of marketing and social media strategy-based topics, weaving humor and sincerity into her delivery.

ShoeFitts Marketing helps clients be unforgettable. The Portland, Oregon-based company is a consulting organization at heart, drawing on decades of experience in the financial services marketplace to identify, create,

and implement inspired marketing and social media strategies and solutions for its clients. ShoeFitts collaborates with people who recognize the need to differentiate in the vastly commoditized landscape of the financial services marketplace−focusing on Financial Service Organizations, Retirement Plan Advisors, and Third Party Administrators.

As a training partner, ShoeFitts Marketing translates social media, branding, generational issues, business strategy and marketing into manageable steps for clients, their teams and advisors. As an industry partner, ShoeFitts Marketing brings fresh content, strategy and engagement ideas to help clients win and nurture more profitable business. Whether clients come to ShoeFitts to learn new techniques or choose customizable programs, the company makes the experience and outcomes unforgettable.

For more information, please visit Like ShoeFitts Marketing on Facebook at and follow on Twitter at missfitts and on LinkedIn at

Contact Information:
Sheri Fitts
ShoeFitts Marketing