My Dog, My Reality Check

Nearly every morning I head out with my beautiful little girl dog, aBoo (sounds like Abu), a 115-pound Newfoundland. We always walk the same trek: down the block, toward the neighborhood Catholic school, over a long hill, and then up 282 stairs to the top of Mount Tabor. The route is about three miles roundtrip […]

Super Bowl Ads Provide Marketing Fodder

The 2014 Super Bowl game may not have played out as anticipated, but the much-hyped commercial onslaught was true to form this year as viewers were blitzed with cute kids and dogs, celebrity appearances, patriotism, rock stars, and explosive promos for upcoming action flicks and TV shows. Phew! Time to digest all the snacks and […]

Marketing: What the other guy is doing while you’re being too busy.

As a small to medium-sized firm you are up, day after day, against established players that have more resources, more brand, customers, references. It is the story of David versus Goliath. That is the story that makes entrepreneurship exciting. So the question is how do you beat Goliath? And it’s not through the better product, […]