Are you like many business professionals who are afraid to write? Afraid to share their smarts and blog? In the February Digital Institute broadcast, only 17 percent of attendees said they blog on a monthly basis. Moreover, over 70 percent have not blogged in the past year and/or don’t have any plans to blog. Yikes. Blogging is one of the best ways to show your clients and prospects you are an expert in your financial services niche — something advisors need to do out of the gate!
Do you ever feel like the basic principles of the digital world are sitting on shifting sand? One day you think you’ve got it all figured out, and then the next, you’re completely confused and overwhelmed.
Finding and cultivating referrals is an ongoing and necessary part of your business development strategy.
What does your digital brand say about you?
If someone Googles your name, does the real you show up on the first page? Your digital brand is an integral component of your complete brand positioning, and must tell your clients and prospects why they should work with you and what you stand for in today’s competitive marketplace.
Your brand is not what you say it is, it’s what others say about you. This means your brand must go beyond just words; it needs to encompass all of your clients’ and prospects’ experience with you.
Learn How to Create a Killer Digital Brand and walk away with the ability to:
- Know why clarity and positioning win the day
- Nail a powerful brand voice
- Tap into the magic of meaningful visuals
- Identify low-cost, high-impact opportunities for brand engagement
- Exploit the uninspired turtles in your region
Whether you do your own marketing, or you have a team of professionals supporting you, poorly planned or executed social selling efforts could be costing you clients and sales. In 2016, you cannot overlook the opportunity to outsell your peers. You need a workable digital marketing plan that is easy to follow and just takes minutes a day. In this rebroadcast of the ShoeFitts Digital Institute, you’ll learn ways to:
- Scale digital marketing to meet your sales efforts
- Create a sustainable digital marketing plan
- Discover ways to monitor and measure
- Avoid antiquated practices that no longer produce results
- Execute a digital marketing plan with the confidence and tools you need to succeed
New ShoeFitts Marketing monthly broadcasts show financial advisors how to utilize key digital concepts and ideas in their daily practice.
Portland, OR, January 14, 2016: Financial services industry professionals can now take full advantage of digital marketing to elevate their brand, find and develop leads, and increase sales by attending the new monthly ShoeFitts Digital Institute live broadcasts. Featuring host Sheri Fitts, CEO of ShoeFitts Marketing, the series breaks down social media know-how into manageable and executable steps.
“Nearly every day, one industry group or another reports that financial services individuals who are embracing the digital sphere are exceeding and outselling their peers,” explains Fitts. “The ShoeFitts Digital Institute specifically helps professionals in the financial services industry understand how to bring the most important social selling ideas and concepts into their practice.”
For instance the January 21 broadcast, The State of Social in 2016, explains the top social selling hacks. “In this show, I share the latest trends and tips, plus showcase the sales and business growth opportunities,” Fitts says.
The February 18 broadcast, How to Make Digital Marketing Work for You, walks attendees through the steps necessary for determining and executing a well-conceived and holistic approach. “Not sure how to get started? No problem,” Fitts explains. “I outline the key digital marketing plan considerations, including how to leverage digital channels, and how to measure and evaluate your return on investment.”
Fitts, with some 25 years of marketing experience in financial services, understands the tremendous selling power of today’s digital marketplace since there are now some 1.5 billion global social media users spanning all generations and demographics. She recently launched a comprehensive self-paced eCourse, Social Selling for Financial Advisors, to address social selling in today’s competitive marketplace.
“Financial services professionals must embrace the digital sphere and understand how to effectively utilize social selling to make connections and elevate their sales,” Fitts says, adding: “The digital space is playing an ever-increasing role in the business-to-business environment, particularly in the people-facing financial services industry.”
About Sheri Fitts and ShoeFitts Marketing
Sheri Fitts, a well-regarded global speaker, engages audiences by sharing stories of her own experiences and experiments with marketing and social media strategies.
ShoeFitts Marketing helps clients be unforgettable. The Portland, Oregon-based consulting organization draws on decades of experience in the financial services marketplace to identify, create, and implement inspired marketing and social media strategies and solutions for its clients.
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Speaking & Events
Sheri speaks to audiences throughout the financial services industry, including Ameriprise, LPL Financial, Commonwealth, Schwab Impact and more. She’ll help you create an unforgettable experience for your next event!