Guidance on Engaging with Social Media’s ‘Big Five’

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Measuring social media results can be an art. But many smart business people know that measuring is what matters. Like marketing, it can be difficult to pinpoint the exact moment a prospect decided to become a client, and ensure that you’re able to recreate that moment again and again. There are a variety of analytical tools that can help, including Google Alerts, Tweet Beeps and more. Read more

Using Google Alerts

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Would having the ability to receive an email the moment one of your clients receives an accolade or award be helpful to you in solidifying relationships? What about some type of an automated way to scour the web everyday to research a specific topic such as MEPs or retirement income (and use this content for social media updates)? Or would you want to know what is being written or said about your firm? Read more