It’s the Little Things That Matter

A few weeks ago, I posted a note on LinkedIn about Goldman Sans, a new font from Goldman Sachs. A financial services organization thinking through digital readability. Interesting.

The other day, I was strolling through a newly reopened, neighborhood Starbucks. Looking down toward the floor and around the area, I noted green and white striped directional tape, green traffic cones and directional green dots. Interesting.

The commonality between these two ideas?

Little things matter.

Even in the loud world of reopening, Starbucks, a master of experiential branding, thought through how their brand experience would shine through – even without the coffee shop vibe in their stores. Of course, they would create green and white directional floor tape!

Little things matter.

These days, I’m mailing more thank you notes and treats than in previous seasons. In my mind, it’s an opportunity to provide a bit of joy and a warm-hearted hug, via USPS. It’s a small gesture to create a connection and stand out from all the digital disco in our inboxes. To make even more of an impact, I ordered branded packing tape; Amazon has it, why can’t I? (BTW: Be careful of that Sticker Mule link, you’ll be there for hours! It’s stickers and beyond.)

Little things matter.

In March, your lights, camera and audio equipment seemed like small things. Poor audio was easy to ignore – even if it did make us all sound as if we were all shouting. But now? The world has changed. The way you engage and connect has changed. And your virtual brand is heavily influenced by our design-driven nation and is comprised of a growing list of little things.

Doing business in the Zoom-obsessed economy has made it even harder to stand out.

Schedule a 15-minute discovery call and let’s talk about your virtual presence, your sales, and the little things that will keep you memorable and your pipeline healthy.

Last thing: Happy National Social Media Day.

Be unforgettable,

503.319.0543

sherifitts.com | shoefitts.com | womenrockingwallstreet.com

Check out my speaking videos here and here.

Check out my book! Deconstructing Digital here.

💖 Make kindness part of your customer experience

My father made kindness his life.

For much of my adult life, he volunteered in food kitchens, manned the master gardener booth, painted signs, led scout groups, cleared park blocks, and gave out free rides to those in need.

His heartfelt acts of kindness were commonplace. (Though, it’s unlikely he would have named them as such.)

As he grew older, his movements became more constrained and isolation began to take a toll.

“O.k. Dad, go through the drive through at McDonald’s,” I prescribed one afternoon. “Order yourself some coffee and then simply pay for the car behind you.” That small act of kindness would ripple love through my dad’s day, the recipient’s day – and even the day of the person behind the window.

Witnessing kindness inspires kindness.

I hereby prescribe the same for you. Take a break from marketing and selling this week and celebrate National Random Acts of Kindness Week. Instead commit a daily act of kindness for your clients, prospects and community.

Here are 10 ideas to make someone smile:

  1. Get your own custom stickers printed and send them with hand-written notes.
  2. Send a meaningful referral out of the blue.
  3. Tip the housekeeping team at the next hotel you visit.
  4. Give someone a hug.
  5. Leave a sticky note of encouragement in a random place.
  6. Tell someone they inspire you.
  7. Help your client deal with a difficult situation. (Business or personal.)
  8. Donate to a charity.
  9. Write a note of appreciation on a dollar bill – and put it in the next tip jar. (I paint random rocks of kindness and leave them in tip jars!*)
  10. Call someone special and tell them you love them.


💡 Are You Ready to Out Care the Competition?
Discover how to make your firm stand out by offering a strong client experience and developing a powerful and appealing brand. I can help. I offer a workshop, Out Care the Competition, how to use the power of brand and client experience to differentiate your firm. Book me here!

 

* My random rocks of kindness.