I was super happy to be a speaker at the recent Schwab IMPACT 18 event in Washington, DC. The topic? Content Marketing: How to create a lean, mean, inbound marketing machine.
It was an information- and resource-packed, three-hour, pre-conference session. We discussed thought leadership and authority marketing, digital branding, tactical ways to get started and easy ways to create and share content. Thanks to Hubspot’s Blog Ideas Generator, I also shared about 200+ blog ideas.
Rather than keep all the goodies to myself. I thought I’d share them with my website visitors as well.
So, here are links from Edleman to two research reports that I referenced in the workshop; their collaborative research with LinkedIn and their annual Earned Brand Executive Summary. (I’m a huge fan of Edleman’s work all the way around.)
And, here’s a link to download a plethora of handouts and resources that were shared — from a personal branding resource to a listing of My Favorite Things. (Granted, it is a little early for the peppermint mocha, holiday reference…but still.)
Here’s hoping that you’ll find some tiny bit of inspiration to get your content marketing moving along for 2019. (Oh! And, if you’d like to explore your own three-hour content marketing workshop, let’s chat.)