If you’re like most professionals in the financial services industry, finding and cultivating referrals is an ongoing and necessary part of your business development strategy. You probably have some reliable avenues you pursue, but are you also utilizing social media channels to crank up your efforts?

If you’ve been attending my Digital Institute broadcasts, you know LinkedIn can help establish your credibility and unique business offering. However, LinkedIn can also help you develop a referral network of like-minded professionals.

So, how do you launch a social media strategy to grow your centers of influence? Dive into Boost Your Centers of Influence with Social and I’ll show you how to:

• Unlock the LinkedIn secrets for referral networking
• Discover new COIs
• Nurture and enhance existing referral sources
• Add value
• Mind your manners
• Avoid common COI mistakes