Let’s Connect
Stay in Touch! Sign up for Tips and Ideas from Sheri
Stay in Touch!
Sign up for Tips and Ideas from Sheri
@missfitts
- There are so many days I'm proud to be an Oregonian!!!! https://t.co/uePqM61tLX about 2 days ago from Twitter Web App
Speaking & Events
Sheri speaks to audiences throughout the financial services industry, including Ameriprise, LPL Financial, Commonwealth, Schwab Impact and more. She’ll help you create an unforgettable experience for your next event!
Happy National Coffee Day!
/in Branding, Financial Services Marketing Tips /by Sheri FittsStarbucks didn’t create the coffee culture; there were plenty of places to get a cup of coffee before they started. What they did was turn a once-upon-a-time purchase into a daily ritual for many of us. (Short Flat White anyone?) When Howard Shultz bought the Seattle-based firm, he shifted our idea of what coffee could […]
Dear Ary: You’re right, except…
/in Branding, Financial Services Marketing Tips /by Sheri FittsRecently ERISA attorney Ary Rosenbaum wrote a great post, Marketing For Plan Providers: What It Can Do And What It Can’t. In the article he mentions a variety of not-marketing tasks and tactics that every business must consider before marketing. These include ideas such as finding a target market, creating a company culture, providing an […]
A Study in Disruptive Marketing
/in Blog, Branding, Financial Services Marketing Tips /by Sheri FittsWhat makes marketing disruptive? Authentic branding. Tribe clarity. Thought leadership. Multichannel approach.
I Believe
/in Blog, Leadership /by Sheri FittsA personal brand is based on a series of beliefs.
It’s Not Business. It’s Personal.
/in Blog, Branding, Financial Services Marketing Tips /by Sheri FittsA well-executed brand and brand experience increases the perceived value of the services you provide.
Easy Ways to Build Your Blogging Muscles
/in Blog, Digital Institute, Financial Advisor Social Media /by Sheri FittsAre you like many business professionals who are afraid to write? Afraid to share their smarts and blog? In the February Digital Institute broadcast, only 17 percent of attendees said they blog on a monthly basis. Moreover, over 70 percent have not blogged in the past year and/or don’t have any plans to blog. Yikes. Blogging is one of the best ways to show your clients and prospects you are an expert in your financial services niche — something advisors need to do out of the gate!