What does your digital brand say about you? If someone Googles your name, does the real you show up on the first page? Your digital brand is an integral component of your complete brand positioning, and must tell your clients and prospects why they should work with you and what you stand for in today’s […]
Author Archive for: Sheri Fitts
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About Sheri Fitts
This author has yet to write their bio.Meanwhile lets just say that we are proud Sheri Fitts contributed a whooping 106 entries.
Entries by Sheri Fitts
Yes. That is a picture of me. And yes, that is my dog aBoo. We are soaked. Quite soaked. We live in Portland, Oregon. So, of course we must navigate the rain on our morning walks. But, you’ll never find me with an umbrella. By birthright, Oregonians do not carry them. They are a sign […]
Whether you do your own marketing, or you have a team of professionals supporting you, poorly planned or executed social selling efforts could be costing you clients and sales. In 2016, you cannot overlook the opportunity to outsell your peers. You need a workable digital marketing plan that is easy to follow and just takes minutes a day. In this […]
Can you really grow to love social media? From the outside, social media appears to be a struggle. Too many compliance headaches. Too much time. Too few clients online. Too little return. Many firms have shared with me they don’t know what they don’t know. Therefore they don’t do. This approach leaves many firms sitting […]
Most companies spend time on their brand when they launch their business. They might focus on their logo and possibly a brochure, leaving the heaving lifting of messaging, value proposition and brand experience to a later date. Fast-forward ten years. While their business has changed – significantly – many firms still have the same logo, […]
New ShoeFitts Marketing monthly broadcasts show financial advisors how to utilize key digital concepts and ideas in their daily practice. Portland, OR, January 14, 2016: Financial services industry professionals can now take full advantage of digital marketing to elevate their brand, find and develop leads, and increase sales by attending the new monthly ShoeFitts Digital […]
Several years ago, I attended my second National Speakers Association Annual Conference. My objective for attending was to rub shoulders with successful speakers and take away a handful of ideas to jump-start my speaking practice. Hence the first evening, I stopped at the lobby bar for a beverage and a bit of mingling. While enjoying […]
Boo! Don’t let the ghost of compliance haunt you this Halloween. It’s time to dig that grave and lay the ghost to rest. Sound a bit ghoulish? A trick instead of a treat? Not to worry. I know many people fear using social media because of compliance concerns. Whenever I speak or train on the […]
Halloween treats come early for financial services professionals looking to lay the ghost of compliance to rest. Professionals in the financial services industry can now overcome their compliance fears about social media by enrolling in the Mastering Compliance online course by Sheri Fitts, CEO of ShoeFitts Marketing. A module within the Social Selling for Financial […]
Ten or so years ago, at the beginning of the social craze, the marketing rally cry was “Join the Conversation!” Experts pointed to the benefits of brand engagement, community interaction, and the once in a lifetime opportunity to go viral. Value in the social world was associated with followers, likes and retweets. Frankly, that […]
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Speaking & Events
Sheri speaks to audiences throughout the financial services industry, including Ameriprise, LPL Financial, Commonwealth, Schwab Impact and more. She’ll help you create an unforgettable experience for your next event!