Most companies spend time on their brand when they launch their business. They might focus on their logo and possibly a brochure, leaving the heaving lifting of messaging, value proposition and brand experience to a later date. Fast-forward ten years. While their business has changed – significantly – many firms still have the same logo, […]
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Entries by Sheri Fitts
New ShoeFitts Marketing monthly broadcasts show financial advisors how to utilize key digital concepts and ideas in their daily practice. Portland, OR, January 14, 2016: Financial services industry professionals can now take full advantage of digital marketing to elevate their brand, find and develop leads, and increase sales by attending the new monthly ShoeFitts Digital […]
Several years ago, I attended my second National Speakers Association Annual Conference. My objective for attending was to rub shoulders with successful speakers and take away a handful of ideas to jump-start my speaking practice. Hence the first evening, I stopped at the lobby bar for a beverage and a bit of mingling. While enjoying […]
Boo! Don’t let the ghost of compliance haunt you this Halloween. It’s time to dig that grave and lay the ghost to rest. Sound a bit ghoulish? A trick instead of a treat? Not to worry. I know many people fear using social media because of compliance concerns. Whenever I speak or train on the […]
Halloween treats come early for financial services professionals looking to lay the ghost of compliance to rest. Professionals in the financial services industry can now overcome their compliance fears about social media by enrolling in the Mastering Compliance online course by Sheri Fitts, CEO of ShoeFitts Marketing. A module within the Social Selling for Financial […]
Ten or so years ago, at the beginning of the social craze, the marketing rally cry was “Join the Conversation!” Experts pointed to the benefits of brand engagement, community interaction, and the once in a lifetime opportunity to go viral. Value in the social world was associated with followers, likes and retweets. Frankly, that […]
Wow! Thanks for all your recent comments and questions about social selling! Many of you are ready to up your social engagement and start rocking your sales. Along with this enthusiasm, I am hearing one resounding question: “what content do I share?” This is an excellent question, and one I cannot answer, but can help […]
Social media offers a great way to connect with people and is an integral part of social selling. Yet, if you’re not careful, you can fall down the rabbit hole into the social media vortex. Luckily you can avoid this time-suck with some careful planning, nifty online tools and even some no-tech tricks. Make a […]
Okay, I hear you! I have been writing and talking lots lately about social selling, and some of you are asking me, “hey, Sheri, is social selling really necessary?” In short—yes! However, I understand the hesitation, so let’s address some of those perceived barriers to social selling: No roadmap – Yes, you do need a […]
My friend Alice Tang remembers her first days as a financial advisor when all she did was cold calling. Yep, for eight-plus hours a day she tried to grow her book of business by working her way down a call list, hoping to set up meetings. Luckily her perseverance worked, and today Alice is vice […]
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Speaking & Events
Sheri speaks to audiences throughout the financial services industry, including Ameriprise, LPL Financial, Commonwealth, Schwab Impact and more. She’ll help you create an unforgettable experience for your next event!