I guess you could call me a pointillist. I believe that every small dot, selected with intention, can connect to form a beautiful image. The world of marketing, branding and client experience is as vast as the ocean and feels like it requires huge budgets and endless hours – not small dots. Not necessarily true. […]
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About Sheri Fitts
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Entries by Sheri Fitts
Business printing isn’t necessarily a hip industry. It’s really just paper and ink. Think printing, think commodity. Right? Even worse, ever since Al Gore invented the Internet, pundits have been pointing to the death of the printing industry. (We all have digital screens. Who needs paper anyway?) Combine this with increased global competition and skinny […]
If you’ve been in the audience when I speak or train, you know I love a question-asking-question-answering-all-in-engaged audience. And one of the ways that I “reward” people for their participation is to give away socks—they’re brightly colored, polka-dotted, cozy and high quality. They’re unforgettable. During two sessions I recently presented about the client experience at […]
At the Excel 401(k) Conference this past week, I taped an upcoming episode of the Retireholi(k)s. If you’re not familiar with them, think TPAs, ERISA and beer – discussed by a group of passionate and prepared Southern California types from Plan Design Consultants. The show is there way of adding value to the advisor community – without another […]
Starbucks didn’t create the coffee culture; there were plenty of places to get a cup of coffee before they started. What they did was turn a once-upon-a-time purchase into a daily ritual for many of us. (Short Flat White anyone?) When Howard Shultz bought the Seattle-based firm, he shifted our idea of what coffee could […]
Recently ERISA attorney Ary Rosenbaum wrote a great post, Marketing For Plan Providers: What It Can Do And What It Can’t. In the article he mentions a variety of not-marketing tasks and tactics that every business must consider before marketing. These include ideas such as finding a target market, creating a company culture, providing an […]
What makes marketing disruptive? Authentic branding. Tribe clarity. Thought leadership. Multichannel approach.
A personal brand is based on a series of beliefs.
A well-executed brand and brand experience increases the perceived value of the services you provide.
Are you like many business professionals who are afraid to write? Afraid to share their smarts and blog? In the February Digital Institute broadcast, only 17 percent of attendees said they blog on a monthly basis. Moreover, over 70 percent have not blogged in the past year and/or don’t have any plans to blog. Yikes. Blogging is one of the best ways to show your clients and prospects you are an expert in your financial services niche — something advisors need to do out of the gate!
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Speaking & Events
Sheri speaks to audiences throughout the financial services industry, including Ameriprise, LPL Financial, Commonwealth, Schwab Impact and more. She’ll help you create an unforgettable experience for your next event!