401kWire Names Sheri Fitts to 100 Most Influential People List

Expertise from a 20-plus-year career in defined contribution market brings ShoeFitts Marketing President Sheri Fitts accolades from retirement plan industry members.

Portland, OR

December 23, 2013

ShoeFitts Marketing President Sheri Fitts is one of the 100 Most Influential People in the Defined Contribution Industry according to the recently released annual 401kWire.com survey. “I’m extremely honored to be recognized and join such esteemed company in the defined contribution industry,” said Ms. Fitts.

ShoeFitts is a marketing and social media strategy leader that specializes in helping retirement plan advisors, third party administrators, and financial service organizations. “Our specialized focus allows ShoeFitts to hone in on industry-specific solutions for social media and digital marketing best practices within the parameters of this highly regulated marketplace,” Ms. Fitts explained.

Ms. Fitts launched ShoeFitts in 2012 and has quickly created recognition for both herself and the company. The 100 Most Influential People in Defined Contributions survey conducted annually by 401kWire.com is the most recent accolade for Ms. Fitts.

Ms. Fitts is also a celebrated global speaker and presents keynote addresses, breakout sessions, webinars, and daylong boot camps. She engages audiences by sharing stories of her own experiences and experiments, successes and learning moments, as well as a sweeping range of marketing and social media strategy-based topics, weaving humor and sincerity into her delivery.

About ShoeFitts Marketing
ShoeFitts Marketing is a Portland, Oregon-based company specializing in marketing strategy and social media development for the retirement plan industry. The company’s approach is simple: use the right tool for the right job. ShoeFitts knows how to work within the parameters of the regulated environment from decades of experience working in the financial services marketplace. The company has galvanized industry marketing and social media efforts by developing a cache of premium products and customized training sessions, and using progressive strategies to provide fresh opportunities for clients to establish standout roles in their industry.