Yes. That is a picture of me. And yes, that is my dog aBoo. We are soaked. Quite soaked. We live in Portland, Oregon. So, of course we must navigate the rain on our morning walks. But, you’ll never find me with an umbrella. By birthright, Oregonians do not carry them. They are a sign of wimps; people afraid of a little bit of water. And, yes. It is blurry. (HA! You try to take a selfie with a wet 110 pound Newfie in the pouring down rain.)
What you won’t find me without is my rain gear: layers of waterproof and water-resistant jackets, pants and shoes. In fact, that is why keeping my morning walk ritual isn’t hard. The right gear makes getting out the door much easier.
The right gear makes all the difference.
Recently, I’ve been offering individual coaching on the world of digital marketing, helping people understand and harness the intersection of the web, marketing and the social world for their business or personal brand. Many times, after our three-hour session, people ask, “OMG! How do you know all of this stuff?” “Where did you learn this?” My answer? “Marketing is my hobby. I love creating. I love experimenting. And frankly, I have a genetic predisposition to tools. I love tools. (Thanks, Dad! This is likely why I have a belt sander and sand blaster in my garage.) Again…
If you head out into the digital world with only an umbrella, you may look foolish – you may simply get soaked, or you may be tempted to give up and head right back inside. To help make your digital efforts a bit easier, I’ve created My Ultimate Digital Gear Guide. The guide lists some of my favorite resources for scheduling social, finding sharable content, building websites, creating visuals and quite a bit more. (Get your guide by downloading via the image to the left.)