Cialdini Influence: Be Consistent and Unwavering

On lazy fall weekends, I love spending a couple hours wandering through funky shops, antique stores and vintage clothing boutiques, and then tucking into a quaint small coffee shop for a strong Americano. Yet, on a day-in-and day-out basis, when I take a break from work and need my caffeine fix I head to Starbucks. […]

Cialdini Influence: Tapping into the Power of Reciprocity

Women’s clothing retailer Anthropologie emails me a special coupon for my birthday. My friend’s local realtor brings her a pumpkin in the fall and offers a photo with Santa in December. A colleague receives a yearly birthday card from her husband’s college alma mater…

Understand Persuasion to Improve Your Marketing

In today’s visually and connected world you can rarely escape the onslaught of advertising and brand marketing. Billboards, stores, websites, and more impact our every move, and every purchasing decision. Yet, why are some ads effective? Why do people opt for the choices they make, whether in B2B commitments or B2C transactions?

ShoeFitts Announces Digital Marketing Program for Retirement Plan Advisors

Portland, Oregon — October 1, 2014 — ShoeFitts Marketing announces the January 2015 launch of a much-anticipated ready-to-go digital marketing program for retirement plan advisors. Aptly called Ready, Set, Sell, the program provides advisors with both the content and technical know-how to implement consistent retirement plan marketing each and every month.