Explain Complex Retirement Plan Material With Infographics

ShoeFitts Marketing shows retirement plan professionals how to clarify complex information and engage clients and prospects by tapping into the power of visual imagery with a new infographic. Portland, Oregon (PRWEB) July 30, 2014 Professionals in the financial services marketplace should turn to more visuals, particularly infographics, when communicating complex material to their clients or […]

ShoeFitts eBook Helps Financial Services Industry Harness the Power of Social Media

The “100 Tips for Social Media Success” by ShoeFitts Marketing president Sheri Fitts brings a comprehensive social media game plan to professionals in the financial services marketplace with easy-to-follow instructions in an engaging and colorful format. Portland, Oregon (PRWEB) July 29, 2014 Renowned social media expert and ShoeFitts Marketing president Sheri Fitts has released a […]

Your KLT Factor: How do you Garner Trust?

Trust. Objectivity. Transparency. How many times a day do you see at least one of those words show up in brochures, organization descriptions, and various marketing materials? More importantly, how often do these words seem to ring hollow?

Your KLT Factor: Know Your Audience

The Tour De France is finally done! I loved it. It regularly amazes me that these cyclists ride what equates to a marathon each day for 21 days! Of course the marketer in me also marvels at the clarity of the target audience: a 30-something male who likes bikes and beer. While I don’t fit […]