No matter how sound your social media strategy, things can potentially veer off into a ditch. It’s important to have a pre-determined plan in place for unexpected social media mayhem, even if you never need it. You don’t want to be confronted with a digital disaster that requires response and be stuck trying to determine what needs handling and by whom.
Let’s look to the social media sharing app, Buffer, as a shining example of how to handle the unforeseen. In the face of a security breach, they had a plan in place and they executed it seamlessly.