Social Media Gone Bad: Have a Plan

No matter how sound your social media strategy, things can potentially veer off into a ditch. It’s important to have a pre-determined plan in place for unexpected social media mayhem, even if you never need it. You don’t want to be confronted with a digital disaster that requires response and be stuck trying to determine […]

#HashTags: So Much More Than a Pound Sign

The work of creating and curating your best content is done and you’re ready to bring it to the digital space. Hashtags, those pound signs from old rotary phones (#), more recently seen on social media networks, are symbols that group our digital matter with other related, online content. They organize content and also increase […]

Social Graces

Recently, while dining out with friends, our food server delivered the wrong order to our table. The dish also happened to be topped with an ingredient of which one friend is seriously allergic. While thanking our server for the prompt delivery I calmly explained the situation. She was horrified and apologetic. We threw in some […]

Editorial Calendars: Three Ways to Organize Your Social Activity

We know that organization is a key component to most successful and sustainable efforts, including the development of a solid social media strategy. Wouldn’t it be terrific if you could find a way to keep on top of the perpetual task of content creating and curating? Using an editorial calendar is a great way to […]