Cialdini Influence: Be Consistent and Unwavering

On lazy fall weekends, I love spending a couple hours wandering through funky shops, antique stores and vintage clothing boutiques, and then tucking into a quaint small coffee shop for a strong Americano. Yet, on a day-in-and day-out basis, when I take a break from work and need my caffeine fix I head to Starbucks. Why? Consistency. I know my coffee will be perfect and not burnt. I know exactly what I am going to receive and my dog, aBoo, knows exactly what she will receive (her puppaccino). Read more

Cialdini Influence: Tapping into the Power of Reciprocity

Women’s clothing retailer Anthropologie emails me a special coupon for my birthday. My friend’s local realtor brings her a pumpkin in the fall and offers a photo with Santa in December. A colleague receives a yearly birthday card from her husband’s college alma mater… Read more

Understand Persuasion to Improve Your Marketing

In today’s visually and connected world you can rarely escape the onslaught of advertising and brand marketing. Billboards, stores, websites, and more impact our every move, and every purchasing decision. Yet, why are some ads effective? Why do people opt for the choices they make, whether in B2B commitments or B2C transactions? Read more

ShoeFitts Announces Digital Marketing Program for Retirement Plan Advisors

Portland, OregonOctober 1, 2014 — ShoeFitts Marketing announces the January 2015 launch of a much-anticipated ready-to-go digital marketing program for retirement plan advisors. Aptly called Ready, Set, Sell, the program provides advisors with both the content and technical know-how to implement consistent retirement plan marketing each and every month. Read more

ShoeFitts Marketing Creates Social Media Rollout Best Practices Guide for Financial Services Firms

Portland, OregonSeptember 12, 2014 — ShoeFitts Marketing shows financial services firms how to develop a social media policy with comprehensive steps and strategies in the newly released Best Practices for Financial Services Firms: Rolling Out a Social Media Policy white paper. “Despite today’s overwhelming demand for social media connectivity, many firms and broker dealers in the financial services industry are still reluctant to create a social media policy,” explains ShoeFitts president Sheri Fitts. Read more

Blue Toenails and Courage

Actually the exact color is an OPI hue called “Fly.” I choose it, or a similar color, for every pedicure. Blue toenails are rather odd and sometimes folks comment on them. That’s when I explain that I paint them blue so when I look at my feet, I can say, “The sky’s the limit!”

This self-talk is just another way I remind myself that my “resistance” is strong. And I need all the help I can get to push past it.

Let me back up a bit and tell you about a book: War of Art by Steven Pressfield. In it he explains what keeps so many of us from doing what we long to do and identifies the roadblocks that exist in any creative endeavor. Steven is a prolific writer and knows all too well how we let ourselves be overcome by the naysayers renting space in our minds. Those voices, or naysayers, he identifies as the resistance. Sadly, letting the resistance win means playing it safe and comfortable. And no art happens in that cushy environment. 

Ask Seth Godin. He writes about the resistance quite often and in one blog post describes resistance as the lizard brain. “The resistance is the voice in the back of our head telling us to back off, be careful, go slow, compromise.

Right now I’m in an all-out battle with the resistance. I have loudly and publicly committed to creating a new podcast, Women Rocking Wall Street. I am passionate about helping the financial services industry engage and embrace more women in our ranksand particularly in leadership roles. But moving forward on that effort is obviously challenging. Who am I to be a voice for this effort? What will I say? What value can I possibly add? Boy oh boy, my lizard brain is loud these days. 

Many, many times in my career and life, I’ve had to push myself to jump across some chasm of fear. Sometimes the jump requires just a tiny hop. Other times–like right now–I feel like Evel Knievel on his Skycycle X-2 flying across the Snake River Canyon.

Why am I sharing this? Perhaps this is my way of acknowledging that I plan to feel the fear and do it anyway. (And I am guessing that you are challenged by the resistance in your life and work.)

A quote by George Addair sits right above my computer monitor: “Everything you want is on the other side of fear.” Yep, George is right.

P.S. Here’s a great, five-minute videocast from the crew at Kajabi on their approach for managing the resistance.

Explain Complex Retirement Plan Material With Infographics

ShoeFitts Marketing shows retirement plan professionals how to clarify complex information and engage clients and prospects by tapping into the power of visual imagery with a new infographic.

Portland, Oregon (PRWEB) July 30, 2014

Professionals in the financial services marketplace should turn to more visuals, particularly infographics, when communicating complex material to their clients or prospects, according to Sheri Fitts, president of ShoeFitts Marketing. A visual perspective is especially useful, she notes, with social media posts on all platforms, not just the more photo-oriented sites.

“Social media is a very visual medium, so everyone in the financial services industry should look for ways to pair imagery with their text or combine the two with an infographic,” explains Fitts. “Studies show our brains process visuals in less than a second and retain that information much longer than pure text.”

To illustrate the power of visual imagery, Fitts recently created an infographic to clarify the complicated history of defined contribution plans and the Employee Retirement Income Security Act of 1974 (ERISA). In the colorful illustration, Fitts shows a timeline with easy-to-follow text and corresponding illustrations to outline “The Evolution of ERISA”.

“I created the infographic to specifically show retirement plan advisors how to explain their ERISA expertise in a more understandable manner,” says Fitts. “Too often, I see lengthy copy full of jargon or hard-to-interpret information. Advisors need to show their industry smarts and make their world more user-friendly for clients and prospects.”

Social media posts with text alone are often overlooked and ignored. Visual elements can grab attention and help communicate information.

“Financial services advisors need to incorporate a vibrant social media presence with their marketing efforts to remain competitive,” says Fitts. “In today’s visually-oriented world, advisors and other retirement plan professionals need to attract their audience with interesting social media activity. A mix of imagery and text is a great way to garner that attention and provide worthwhile information.”

Fitts says the visual elements don’t have to be complex or costly. Photos, colorful graphics, and slideshows are good options, while infographics are the hot marketing tool.

 
About Sheri Fitts and ShoeFitts Marketing
Sheri Fitts is a celebrated global speaker and presents keynote addresses, breakout sessions, webinars, and daylong boot camps. She engages audiences by sharing stories of her own experiences and experiments, successes and learning moments, as well as a sweeping range of marketing and social media strategy-based topics, weaving humor and sincerity into her delivery.

ShoeFitts Marketing helps clients be unforgettable. The Portland, Oregon-based company is a consulting organization at heart, drawing on decades of experience in the financial services marketplace to identify, create, and implement inspired marketing and social media strategies and solutions for its clients. ShoeFitts collaborates with people who recognize the need to differentiate in the vastly commoditized landscape of the financial services marketplace−focusing on Financial Service Organizations, Retirement Plan Advisors, and Third Party Administrators.

As a training partner, ShoeFitts Marketing translates social media, branding, generational issues, business strategy and marketing into manageable steps for clients, their teams and advisors. As an industry partner, ShoeFitts Marketing brings fresh content, strategy and engagement ideas to help clients win and nurture more profitable business. Whether clients come to ShoeFitts to learn new techniques or choose customizable programs, the company makes the experience and outcomes unforgettable.

 

ShoeFitts eBook Helps Financial Services Industry Harness the Power of Social Media

The “100 Tips for Social Media Success” by ShoeFitts Marketing president Sheri Fitts brings a comprehensive social media game plan to professionals in the financial services marketplace with easy-to-follow instructions in an engaging and colorful format.

Portland, Oregon (PRWEB) July 29, 2014

Renowned social media expert and ShoeFitts Marketing president Sheri Fitts has released a comprehensive eBook designed to help the financial services industry understand and harness the power of social media. In “100 Tips for Social Media Success” Fitts speaks to both beginners and novice social media users with insightful advise and recommendations.

“People have been asking me for a handy guide they can follow to become more engaged on key sites like Facebook, LinkedIn, and Twitter,” explains Fitts. “Social media is not complicated but it can seem overwhelming. The eBook helps take the mystery and uncertainty out of the social media process with quick tips and implementation strategies.”

While professionals in the financial services marketplace increasingly understand the importance of social media, Fitts says many of them still see the activity as a unique, occasional communication tool.

With the new eBook Fitts reminds readers that social media needs to be an integral part of any marketing plan, and that it is no longer an option. “The financial services industry must respond to the growing role of social media and embrace the key platforms with considered, consistent activity.”

Fitts keeps the social aspect at the forefront with her eBook by utilizing conversational and easy-to-follow tips with catchy images and a colorful layout.

“100 Tips for Social Media Success” starts with the basics, such as creating a Facebook timeline, determining the best platforms to use, and developing the appropriate voice and content that aligns with a financial service professional’s brand or identity.

More advanced tips cover crafting and enforcing a social media policy, understanding compliance and regulatory concerns, and engaging with common sense and considerate behavior.

“100 Tips for Social Media Success” is available on the ShoeFitts Marketing website.

About Sheri Fitts and ShoeFitts Marketing
Sheri Fitts is a celebrated global speaker and presents keynote addresses, breakout sessions, webinars, and daylong boot camps. She engages audiences by sharing stories of her own experiences and experiments, successes and learning moments, as well as a sweeping range of marketing and social media strategy-based topics, weaving humor and sincerity into her delivery.

ShoeFitts Marketing is a Portland, Oregon-based company specializing in marketing strategy and social media development for the retirement plan industry. The company’s approach is simple: use the right tool for the right job. ShoeFitts knows how to work within the parameters of the regulated environment from decades of experience working in the financial services marketplace. The company has galvanized industry marketing and social media efforts by developing a cache of premium products and customized training sessions, and using progressive strategies to provide fresh opportunities for clients to establish standout roles in their industry.

 

Your KLT Factor: How do you Garner Trust?

Trust. Objectivity. Transparency. How many times a day do you see at least one of those words show up in brochures, organization descriptions, and various marketing materials? More importantly, how often do these words seem to ring hollow?

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Your KLT Factor: Know Your Audience

The Tour De France is finally done! I loved it. It regularly amazes me that these cyclists ride what equates to a marathon each day for 21 days! Of course the marketer in me also marvels at the clarity of the target audience: a 30-something male who likes bikes and beer. While I don’t fit this ideal viewer, I do appreciate the show’s purposeful positioning and clear marketing perspective.

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