The World Needs More Storytellers

As a public speaker, I have a dream of creating my own TED Talk. Spending eighteen minutes on stage expressing a passionate idea I believe can change the world. (Of course, my concept would center around rebooting the way we teach, talk, and share information about money and retirement.) Yep, it is on my bucket […]

Three Easy Tips to Elevate Your LinkedIn Usage in 2014

ShoeFitts Marketing President Sheri Fitts explains how LinkedIn can improve visibility, strengthen client and competitor knowledge, and provide strategic business opportunities and connections. Portland, OR December 23, 2013 With the year quickly drawing to a close, now is the ideal time for retirement plan professionals to improve their LinkedIn profile and make better use of […]

401kWire Names Sheri Fitts to 100 Most Influential People List

Expertise from a 20-plus-year career in defined contribution market brings ShoeFitts Marketing President Sheri Fitts accolades from retirement plan industry members. Portland, OR December 23, 2013 ShoeFitts Marketing President Sheri Fitts is one of the 100 Most Influential People in the Defined Contribution Industry according to the recently released annual 401kWire.com survey. “I’m extremely honored […]

LinkedIn: Three Tips to Elevate Your Efforts in 2014

Every time I prepare for an upcoming financial services conference or marketing strategy meeting I take a few minutes to review my LinkedIn profile and do a little homework on fellow attendees and participants. Why? Because optimally harnessed, LinkedIn can improve your visibility, strengthen your understanding of clients and competitors, and provide strategic business opportunities […]